尊敬的各界朋友们:

    格林豪森企业集团,多年来在各级政府和社会各界的鼎力支持下,得到了快速、健康、和谐的发展,经济实力、开发能力、创新能力、竞争能力,以及品牌影响力、企业凝聚力、团队战斗力不断增强,在当地的地产行业中一直发挥着领航的作用。
  我们格林豪森企业集团先后开发的“格林豪森”、“格林梦夏”、“格林自由成”、“格林SOHO”、“格林MINI”等项目受到省内外众多购房者的青睐。正在建设和即将建设的“格林生活坊”、“格林春晓”、“深航翡翠城”、“格林创意大厦”等项目,也以其独特魅力吸引着消费者的关注。众多项目的成功运作,使格林豪森在辽沈地区乃至全国具有了相当高的知名度,也使集团取得了良好的经济效益和社会效益。目前,格林豪森企业集团已先后与辽宁日报传媒集团、深圳航空公司实现了强强联合,现在正在积极筹备上市,集团发展将面临着质的飞跃。面对一个个成功,我们更清醒的意识到何时都不能忘记肩负起社会责任。
  企业竞争,一般都要经历产品竞争、价格竞争、品牌竞争、文化竞争、战略竞争等几个发展阶段。如今有规模的房地产企业已逐步走过了产品、价格等初级阶段的竞争,而转向了品牌、文化等中高阶段的竞争。作为志高意远并具有极大社会责任感的企业,我们必须以创新求发展,一方面发挥已有的品牌优势,不断巩固和丰富其内涵;另一方面在已知的市场空间之外,开创一片新的市场空间,与同行达到同进共赢的目标。
    国内经济界、企业界、各大媒体正在谈论“企业公民”的概念。由此,“企业公民”一词得到了广泛的传播。“企业公民”意味着企业不能只满足于做一个经济人,还要做一个有道德感和责任感的人。而在现实中众多有识之士已经认识到了企业发展除了追求利润最大化这个基本目标之外,还要通过服务社会创造更多的社会效益,达到经济效益和社会效益真正的统一。
  古人说:“民无信不立。”而我们则说:“商无信不兴。”没有诚信,就无法创立品牌,自然就不可能促进企业深化发展;要使企业长盛不衰,百年不倾,必须建设一种能保证企业生生不息的企业文化,这种文化的精髓就是诚信。这种以诚信为根本的文化会使顾客在买到商品的同时,还会由衷地对企业产生认同感和信任感。如果说一个企业一开始就是以圈钱为核心价值观,把消费者的利益抛在一边,那么这个企业是不可能维持长久的。对于房地产商来说,一个地产项目从开发到投入使用,涉及到政府、发展商、银行、承建商、中介公司、物业管理公司和消费者等诸多利益团体,而平衡各方关系最主要靠的就是诚信,无论对待哪一方合作伙伴,必须都以一个真诚的态度来面对。10年来,格林豪森企业集团一贯坚持“诚信为本、信誉至上”、“言而有信、承诺必践诺”的原则,在合作者、业主及百姓心中树立一个值得信赖的良好形象,同时,诚信也为我们赢得了更广阔的发展空间。这也更让我们坚定了走以诚信铸品牌的发展道路。
  格林豪森企业集团将继续以规模求发展,充分发挥现有的集房地产开发、广告策划、物业管理和商务服务等为一体的规模优势,创造更多的优质产品,提供更优质的服务,实现产业报国、回酬社会、创新思维、与时俱进的战略规划,把格林豪森打造成为辽沈地区持续领先、东北知名、全国著名乃至大型国际房地产开发集团。希望更多的朋友关爱我们,支持我们,格林豪森愿与您共享发展壮大的成果。
 
 

Dear friends from different fields:

  In recent many years, Shenyang Green House Enterprise Group has made rapid, healthy, and harmonious progress with the great supports of the governments at different levels and society. The Enterprise increasingly strengthens many aspects such as, the economic power, development ability, creation ability, competition ability, brand image influence, enterprise coherence, and team work effectiveness. Furthermore the Enterprise plays a leading role in the local real estate industry.   

  Our Green House Enterprise Group developed many property projects such as “Green House”, “Green Mansion”, “Green Freetown”, “Green SOHO”, “Green MINI” etc., which significantly satisfied many house buyers inside and outside Liaoning province. The projects of “Green Life” ,“Green Spring”, “Shenzhen Airline Jade Town” and “Green Originality Mansion” which are under construction and are planned to be built, also attract consumers because of their unique features. Due to successful operation of many projects, Green House Group has been a well-known enterprise in Liaoshen Region, even in the whole state, and has acquired good economic benefits and social benefits. Recently, Green House Enterprise Group has incorporated with Liaoning Daily Newspaper Media Group, Shenzhen Airline Company, which achieved the powerful associations. Now the Group is making great efforts to prepare for accessing the stock market, so the Group’s development is making a significant landmark. Facing to more and more successes, we are acutely aware of the social responsibilities which should be taken into good considerations.

  Enterprise competition generally should experience many development stages, such as product competition, price competition, brand competition, culture competition and strategy competition etc. Nowadays, after steadily passing through these primary stages of competition such as the product competition and price competition, the large-scale real estate enterprises have transferred to the advanced competition stages, such as brand competition and culture competition etc. As an enterprise with long-term goals and great social responsibilities, we must make achievements by creativities. On one hand, we should develop the brand advantage that we have already owned, on the other hand, create new market space outside the market that we have known, in order to gain win-win situation with other real estate companies.  

  Nowadays domestic economic experts, enterprises and many large media are discussing the concept of “enterprise citizen”. Therefore, “enterprise citizen” has been widely spread. “Enterprise citizen” means that enterprises should not only become an economic person, but also become a person who has morals and social responsibilities. Moreover, in the reality a lot of knowledgeable people are aware that according to the enterprise development, the enterprises should create more social benefits by serving the society, achieve the integration of economic benefits and social benefits, besides pursuing the basic goal of acquiring maximum profits. 

  The ancients said: “people without honesty can not stand.” But we want to say: “doing business without honesty will not be successful.”  Without honesty and integrity, the brand image can not be established successfully; consequently the enterprise will not promote further developments. In order to lead the enterprise to the permanent prosperity, enterprise culture should be carried out to insure the enterprise’s long term development strategy; furthermore the spirit of this culture is honesty and faithfulness. Due to the enterprise culture which is based on honesty and integrity, when the consumers purchase the commodities, they will heartily acknowledge and trust the enterprise. Enterprise can not survive for a long term, if it views making money as its core value concept and puts the benefits of consumers aside. As to real estate companies, a real estate project involves many interest parties from development stage to final usage stage, such as governments, development owners, banks, contractors, agent companies. However balancing these parties’ interests depends on honesty and faithfulness, we should be honest and faithful to every party no matter which corporate partners. In these ten years, Green House Enterprise Group has insisted on a principle, which is “basing on integrity, priority to faithfulness, true to its words, realizing promises”. The good image is established among the business partners, residents and citizens, furthermore,  honesty and faithfulness also enlarge our development space, which ensure us to specialize in developing brand of honesty and integrity. 

  Green House Enterprise Group will continue to focus on development based on scale principle, sufficiently taking the scale advantage with the integration of current real estate development, advertisement scheme, property management and business service; Moreover, it will create more and more products with excellent qualities, provide high standard services, and implement a strategic scheme that the industry should dedicate to the state and society, innovate their thoughts, and advance with the times, in order to establish an international large scale real estate development group which continuously takes the leading position in Liaoshen Region, famous in Northeast and outstanding in the whole country.